The .au namespace is trusted by Australian customers - when they land on your website they are reassured they’re dealing with a local business. Reason being, in order to register a .au domain name there’s a verification process so that only businesses registered in Australia and those with an Australian presence can experience the benefits of a .au domain name.
Not only does a .au domain name reassure your customers that you’re based in Australia, it influences how Google sees your website which has positive impact on your search engine ranking.
There are over 4 million .au domain names registered. These have been registered by Australian businesses or individuals just like you - those who are based in Australia and that want to build a relationship with the Australian market.
Register your .au domain name via one of these accredited registrars.